STAGECOACH is rolling out a new dark blue colour scheme and livery for its buses.
The interior has also been “completely redesigned” and features USB charging ports, leather-effect seats and wide accessible aisles for prams and wheelchairs.
The transition to the bus operator’s fleet is happening gradually as vehicles are upgraded or replaced. It aims to have at least 30 per cent of its fleet updated within the next 12 months.
Stagecoach said larger windows and a well-lit cabin will also make the vehicle “easily recognisable at night” despite its darker colour.
“CCTV is present across the bus and non-slip surfaces ensure passengers stay safe in wet weather,” a spokesperson said.
“Stagecoach has also proudly introduced dementia-friendly flooring in vehicles, enhancing accessibility and has implemented the addition of arm rests across multiple seats, offering passengers that extra sense of security on their journeys.
“The new design reflects the operator’s ongoing commitment to providing a quality service for passengers, as the business looks to improve customer experience across all touchpoints, including upcoming improvements to its app and ticketing methods.
“The new livery is just one step in Stagecoach's commitment to improving the on-bus experience, with more to come. The business is continuously listening to feedback and making enhancements to ensure buses offer the best possible experience for those who depend on the services day-to-day.”
Stagecoach Chief Customer Officer Debra Goodwin added: “This redesign is a bold new direction for Stagecoach, not only is the new livery distinctive, but the changes inside are the biggest we’ve ever made.
“We really care about our customers’ experience, and a huge portion of our customers use Stagecoach services every day. We want to make sure our offering and experience reflects their needs and that we provide a quality and reliable service.”